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Friday, February 3, 2023

How Are Consumers Prone To Social Media Advertisement Fraud In Australia

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Social media is a powerful tool connecting millions and provides opportunities for content creators and businesses. But it can also be vulnerable to fraud and manipulation. This article will look at how consumers in Australia are prone to social media ad fraud and the difference of fraud currently plaguing the digital platforms in the country. 

1. Online Fraud

Online fraud is a type of fraud that occurs when a website scams a person. Fraudulent websites can be used to steal personal information, credit card information and other sensitive data. Online fraud is a big problem in Australia, with the Australian Competition and Consumer Commission (ACCC) receiving over 10,000 reports yearly.

The ACCC has identified three main categories of online scammers:

  • Deception – where customers think they are buying something, but it turns out to be different than expected.
  • False representation – where they say they are one thing but are another.
  • False advertising – not describing products accurately or omitting important details.

2. Deep Fakes

Deep fakes are fake videos or images created using artificial intelligence (AI) and then posted on social media. Deep fakes are made using AI, and they’re becoming more and more popular. Of course, they are also becoming increasingly difficult to detect in Australia and, as a result, are extremely dangerous. 

3. Bogus Bot Traffic

Bots are automated programs that run on a schedule (i.e., every day) to perform specific tasks (i.e., liking every post in a specific brand’s Instagram feed). Bots are used to manipulate social media, search results and rankings and can also create fake audiences, likes, comments and followers on social media channels like Facebook, Instagram or Twitter.

4. Ad-space hijacking / Malvertising

Ad-space hijacking is a form of online social media ad fraud where the perpetrator maliciously alters an existing advertising placement and places their advertisement above or in place of it. This can take many forms, including links to phishing sites, malware downloads, fake surveys, and more. 

5. Pay-per-click Fraud

Pay-per-click (PPC) fraud is a scam in which a user pays for clicks on an ad but does not receive the promised product or service. It can occur when:

  • A customer clicks on an advertisement but finds themselves at a different site than advertised. The same page may not be accessible by other users, so it’s hard to know if this is happening to others.
  • The customer receives the advertised item, but it’s of lower quality than promised or is faulty in some way; this type of fraud could also be seen as false advertising or false representation of goods and services by companies running these scams.

The following are some of the most common traits shared by fraudulent ads:

  • The source of the ad is unclear or not recognisable. For example, if customers see an ad for a product that’s being sold at a deep discount and there’s no mention of where it came from, be wary.
  • The landing page isn’t what customers expected it to be based on what was advertised in the ad (e.g., if people clicked on an ad for water bottles but ended up at an unrelated website).
  • The URL is different from what it should be (e.g., if someone posted about getting free shipping for new customers only but linked their link instead).
  • The duration seems unusually short or long compared with similar ads that have appeared recently (e.g., if an offer has been running for weeks, but this one only lasts 24 hours).
  • There are apparent spelling/grammatical errors in either the text fields or metadata information around them (e.,g., misspellings such as “t-shirt” instead of “tee”). Also, watch out for foreign characters where they shouldn’t be! Some cybercriminals use spammy domains with misspellings hidden under the characters.

Also Read More: Cougher18

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